Sales Academypowered by Pehchaan
Proposal · Strictly Confidential · 2026
01
Proposal · Co-branded Talent Programme

Sales Academy

A fresher-to-frontline sales talent pipeline — sourced, trained, assessed and deployed for your company.

Powered by
02
The gap

The real problems sales-driven companies are solving

It isn't a lack of hiring effort. Companies already invest heavily in HR and sourcing — yet the desired results still don't come, on two fronts.

Hiring experienced professionalsThe bigger cost
High cost & effort per hireHeavy salary, sourcing and onboarding cost for every senior hire.
Retention & consistency riskPoaching and variable quality make steady output hard to sustain.
Scarce & slow to sourceDeploy-ready experienced sales talent is limited and slow to find.
Over-hiring to hit targetsShortage of resources and high attrition force hiring more people than needed.
Training fresh talent
Slow ramp-up to productivityFresh hires take time before they can sell independently.
High training overheadOnboarding and upskilling every joiner costs time and money.
Full training responsibilityYou carry the burden of training and enabling each new hire.
The cost of the gap

50% of monthly open roles remain open — forcing companies to overhire.

Crores/ month in revenue lost from unfilled, unproductive open roles
03
Why this programme

Two objectives, three outcomes

Our objectives
01

Find the best talent and train them

Source high-potential freshers and put them through a structured, company-shaped training programme.

02

Make them outcome-driven with your sales ideology and culture

Trained in your methodology, products and culture — so they sell your way and drive results from day one.

What it should deliver

A ready talent pipeline

A standing pool of trained, sales-ready talent to draw from.

→

Month-on-month supply

A fresh cohort every month, matched to your open roles.

→

Deploy-ready, less leakage

Certified candidates fill roles fast — cutting revenue lost to slow hiring.

04
The programme

Sales Academy at a glance

Tentative structure — we start with a small cohort and scale up. Weekend batches or multiple cohorts per month available.
100SourcedSourced, trained & screened per batch
→
30InternsFinal interns per cohort
→
10RetainedRetained full-time each month
Target cohortGraduates aged 19–23 years
Internship45 days, extendable by 2 months
Full-time offerOnly for those who complete the internship successfully
Training FormatAI + live-virtual, company-tailored
CadenceOne new cohort every month
ImpactAligned resources, higher retention
05
About Pehchaan · Founder-led

Why partner with Pehchaan

Already liveYour AI recruitment partnerPehchaan already powers company hiring with AI-led sourcing and screening — built by serial entrepreneurs with years of hands-on talent and industry experience.
+
New expansionAI-powered trainingThe same AI engine now trains and certifies deployment-ready talent — driven by our founder's conviction that AI belongs at the core of talent.
AI-led, end-to-endAI mentoring & assessment at scale — sourcing to deployment under one partner.
Trained & Job ReadyAn AI-led practice flow builds certified, job-ready talent — not raw applicants.
Outcome-linked & transparentFees weighted to successful hires, with live candidate dashboards throughout.
Co-branded programmeRuns as your Sales Academy, powered by Pehchaan.
06
Product

The AI training product

Candidates and your team both work inside one platform — where learning, mentoring, assessment and reporting come together.

Product demo
Dashboard & analyticsLearning, tasks, progress and reports — one shared view.
AI mentorPersonalised guidance and feedback.
Learning modulesStructured, self-paced content.
Assessments & scoringObjective readiness checks.
07
Built around you

Sourcing & content tailoring

SourcingWhere candidates come from

We define your ideal candidate — role, location, aptitude and sales inclination — then source across every channel for quality, not just volume:

Pehchaan talent database
Open sourcing on digital platforms
Campus, college & university drives
Inside sales efforts
Branding & promotions
Digital & social-media campaigns
Content TailoringShaped to you
Company-centric curriculumBuilt from our prototype, rewritten around your products & real deal scenarios.
Assessments mapped to your barScreening set to the traits you value — inclination, values & stability.
KPIs & standards set with youAgreed up front, with a leadership expectation-setting session each batch.
Sharpened every cohortSourcing, content & criteria refined from performance and your feedback.
08
Training

The training journey, stage by stage

A structured daily and weekly plan takes candidates from campus mindset to closing-ready. Each stage builds on the last.

1

Warm-ups

Campus-to-corporate mindset before selling starts.

2

Communication

Listening, objection handling & negotiation.

3

Market & product

Your products, pricing and competition.

4

Customer centricity

Consultative, trust-first selling.

5

Closing ability

Driving visits, closing & follow-up.

An AI mentor supports every stage — customised feedback and reports, shared with them and your team.

09
Rollout Timeline

From sign-off to first cohort live

Roughly six weeks from agreement to a deployed cohort — every stage run to your requirements. Exact dates confirmed at kick-off.

1
Week 0

Sign-off & alignment

  • Joint kick-off
  • Roles, KPIs & expectations agreed
  • Co-branding confirmed
2
Week 1–2

Program Customization

  • Customized with the help of your team
  • Assessment criteria set
  • Sourcing profile defined
3
Week 2–4

Talent Sourcing

  • Multi-channel sourcing to profile
  • AI screening & assessment
  • Shortlisting & enrolment for training
4
Week 4–6

Training

  • AI-based training programmes
  • Periodic human intervention & workshops
  • Weekly assessments
  • AI-mentor progress reports
5
Week 6+

Deployment & KPIs

  • Pehchaan HR + your panel review
  • 45+ KPIs defined & measured by your team
  • Performers convert; rest released
Outcome: ~30 assessed, certified, deploy-ready candidates each cycle — with ~10 converting to full-time hires.
10
The numbers

Cost Benefit & Value Proposition at Pehchaan

In-house Sales Academy₹25,000 / intern
₹7,50,000
By Pehchaan₹15,667 / intern
₹4,70,00037.3% lower
₹2,80,000total saved per cohort
37.3%lower total cost
₹9,333saved per intern
Lower cost, no hidden drag~37% lower spend, and our fee tracks hiring success — not fixed overhead.
Simpler & more efficient per hireThree clean fees vs many cost heads — ₹15,667 vs ₹25,000 per intern.
This is calculated for one cohort of 100 candidates, targeting 30 interns per month with 10 full-time conversions.
12
Next steps

Let's get the first cohort live

1

Align on this proposal

Confirm the model, commercials and cohort size.

2

Co-build the curriculum

A joint session to make the training company-centric.

3

Launch sourcing

Pehchaan kicks off sourcing for the first 30-intern cohort.

Let's commit to a few months.  Run the programme across a few monthly cohorts, review the progress together, and iterate as we go — rather than a one-off pilot.

Pehchaan · Cryptalent Technologies Pvt. Ltd. kunal@pehchaan.me subhasis@pehchaan.me
Co-branded as your Sales Academy, powered by Pehchaan
01 / 11  ·  Cover